At AJ Powersports, we’re more than just a dealership. We’re riders, enthusiasts, and people who understand what it means to depend on your machine, whether you’re climbing Alberta’s rugged trails or cruising through wide-open fields. That’s why we’re selective about the brands we carry. We focus exclusively on manufacturers whose equipment delivers consistent performance, long-term reliability, and real rider value, especially in the used powersports market.
Choosing the right brand is not just about name recognition; it’s about confidence. Confidence that your quad or side-by-side will start up on a cold morning. Confidence that it can handle the terrain and your expectations. And confidence that, years down the road, you’ll still have access to support, parts, and community knowledge. That’s why we focus on five (primarily) trusted names in the industry: Kawasaki, Honda, Yamaha, Polaris, and Can-Am.
What Makes a Powersports Brand Worth Riding?
When it comes to used powersports equipment, the brand behind the machine matters just as much as its current condition. A strong manufacturer reputation signals that the unit was built with quality components, maintained a good resale value, and continues to be supported with replacement parts and service know-how. This is critical, especially if you’re buying used, because a great machine from a poor brand won’t hold up to Alberta’s conditions.
Brands we choose consistently rank high in durability, innovation, and versatility. Their machines are engineered for performance, but also for longevity. Whether you’re looking for a sport quad, a work-ready side-by-side, or a recreational ATV for weekends with the family, the brands we carry are known for designs that evolve without sacrificing what riders love most: stability, power, and control.
Kawasaki: Rugged Power Meets Proven Design
Kawasaki powersports vehicles are known for a perfect blend of muscle and finesse. From the Brute Force ATV line to their Mule side-by-sides, Kawasaki designs machines that handle heavy-duty workloads while offering a smooth ride. That dual capability makes them a top choice for riders who use their equipment for both work and play.
We choose Kawasaki because of their track record. Their machines are engineered to last, with robust chassis construction and dependable engines that respond well to both high-performance use and routine maintenance. If you’re looking for a machine that can take a beating and keep going, Kawasaki consistently delivers.
Honda: Reliability That Riders Rely On
Ask any rider what brand comes to mind when they think of bulletproof reliability, and chances are it’s Honda. Known for their legendary engines and build quality, Honda ATVs and side-by-sides are designed with one priority—dependability. Even with regular off-road use, these machines maintain their integrity over years of operation.
That’s why we’re proud to feature Honda in our lineup. From the workhorse FourTrax models to their user-friendly Pioneer side-by-sides, Honda has a reputation for making machines that rarely let riders down. Their low-maintenance design and consistent performance make them a smart investment for anyone buying used.
Yamaha: Innovation, Versatility, and Rider Focus
Yamaha continues to lead the industry in delivering smart innovations that enhance the rider experience. Their ATVs and side-by-sides are versatile, well-balanced machines that serve a wide range of users—from adrenaline-seeking trail riders to farmers and contractors who need utility and hauling capacity.
We include Yamaha in our selection because they offer more than just strong engines—they deliver smart suspension systems, advanced control features, and excellent ergonomics. It’s the kind of brand that adapts to your riding style and stands up to the challenge, ride after ride.
Polaris: Industry-Leading Side-by-Sides for Work and Adventure
Polaris has become synonymous with performance in the side-by-side market, and it’s easy to see why. Known for their aggressive design, powerful engines, and comfort-first cabins, Polaris machines offer a premium off-road experience that appeals to both casual and professional users.
We choose Polaris because they understand what riders need—whether it’s high torque for pulling gear, smooth handling for long days on the trail, or customizable features to match any use case. Polaris machines offer more than raw power; they offer purpose-built engineering that’s ideal for Alberta’s diverse terrain.
Can-Am: Performance-Driven Engineering That Goes Further
Can-Am sets a high standard for performance and capability. From their Renegade ATVs to the powerful Defender and Maverick side-by-sides, Can-Am consistently builds vehicles with advanced features and standout power delivery. These are machines designed to push limits, not just meet them.
We feature Can-Am because they combine style, performance, and dependability into every machine. Their engines are responsive and refined, and their machines are engineered for real-world challenges—from trail riding to utility applications. If you want something that’s as exciting as it is dependable, Can-Am delivers.
Why Brand Choice Matters in the Used Market
When buying used powersports equipment, you’re not just investing in the machine—you’re investing in its history, its maintenance track record, and the manufacturer’s long-term reputation. Choosing a machine from a respected brand minimizes the risk of hidden issues, and it maximizes your resale value and ownership experience.
At AJ Powersports, we inspect every unit before it goes on our lot, but we also know that brand quality lays the foundation for everything else. By sticking to brands with proven track records, we give our customers peace of mind and dependable performance, whether they’re heading out to the lake, the job site, or the backcountry.
Our Commitment to Quality Brands, Every Time
We’re selective about what we sell because we want every customer to ride away confident—not just on Day One, but for years to come. Our inventory reflects what we believe in: tested, trusted, and trail-ready machines that represent the best in the industry.
Whether you’re shopping for your first quad or upgrading to a high-performance side-by-side, start with brands that are built to last. Explore our full selection of used powersports vehicles or dive deeper into the brands we trust to see what makes them stand out.
